My daughter said whoever is running TikTok is fire,' Ken Ulman, the chair of Maryland's Democratic Party, said of the Harris campaign's account.
Some young Republican voters also are fired up about having millennial JD Vance, 39, as the vice president pick on Donald Trump's ticket.
A poll from NPR, PBS News, and Marist revealed that 39% of millennials and Gen Z support Biden's decision, with 43% more likely to vote. 28% have a favorable view of Vance.
Social media plays a key role in engaging younger voters for both sides. Harris leverages platforms effectively with engaging content that transcends generational boundaries.
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