J.J. Redick emphasized that while N.B.A. ratings are down, the game is strong and players are highly skilled, suggesting media narratives may be to blame for poor public perception.
"If I'm a casual fan and you tell me every time I turn on the television that the product sucks, well, I'm not going to watch the product," Redick argued, highlighting the impact of negative media messaging on fans.
Redick believes the key issue lies in the N.B.A. not adequately celebrating the game, suggesting that the narrative around the league is what primarily contributes to its declining viewership.
"Everyone in our ecosystem pays too much attention to what is said on Twitter," Redick noted, criticizing how social media influences perceptions and discussions surrounding the N.B.A.
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