What attracted you and the UFC to the Sphere in Las Vegas? So I went to the U2 event, and halfway through the event, I go, Man, this, this is incredible. So I literally called my head of production during the event, and said, Hey, I don't know what you're doing next weekend, but cancel it. You and the boys are coming here. I want to do the Sphere. We've got to figure this out. I saw the possibilities of doing something unique and fun and challenging all at the same time.
White sat down with TIME in New York City on Sept. 9, the day before his friend Donald Trump whom White introduced at the Republican National Convention in July debated Vice President Kamala Harris in Philadelphia, to discuss the challenges of hosting this first-in-kind sporting spectacle, masculinity in modern America, and the future of the fight business.
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