Deborah Mattinson notes that Labour's election win stemmed from its focus on the concerns of squeezed working-class voters, suggesting a similar approach may benefit Kamala Harris in the US.
The Labour party successfully reached out to former Tory voters who felt abandoned, focusing on economic issues such as affordable housing and job security, which resonates with undecided voters in the US.
Claire Ainsley believes that understanding voters is vital; the Labour party's strategy involved deep insights into the values and frustrations of patriotic, family-oriented, working-class citizens facing economic pressures.
Mattinson emphasizes that 'hero voters,' the demographic that Labour targeted, could significantly influence the upcoming US election, as their concerns mirror those of American undecided voters struggling with similar issues.
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