The phrase 'unprecedented times' initially surged into pop discourse around 2015 during Trump's first campaign, feeding into a specific American appetite for political unrest.
A 2020 study revealed an astronomical 70,830 percent increase in the usage of 'unprecedented times' in corporate presentations, outpacing other phrases like 'new normal'.
Christa Babcock, a business CEO, suggested that entrepreneurs embrace the challenges of 'unprecedented times' and accept that normalcy may never return.
The ongoing narrative of living in 'unprecedented times' reflects a collective mood shaped by continuous instability and an evolving reality.
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