The debate between Kamala Harris and Donald Trump attracted 67.1 million viewers overall, marking over a 30% increase from Trump's previous debate with Biden.
Nielsen reported significant viewership gains in swing states, particularly Arizona and Wisconsin, which saw increases of 41%, indicating potential impact in the upcoming presidential election.
Despite Trump declaring the debate as his best ever and suggesting bias from moderators, major Democratic supporters hailed it as a win for Harris, highlighted by endorsements from figures like Taylor Swift.
Viewing metrics included increased engagement across all racial groups, with the most significant gains among Asian and Black audiences, suggesting diverse interest in the candidates.
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