"Our purpose is to win the hearts and minds of the American public to protect the right to self-defense," said Chris Cox, a senior adviser to the new group.
"Every American family has a right to protect themselves and their homes from violent criminals, and the right to choose the method of self-defense they deem best," he said.
"Between now and November, NRA will be strategically targeting key states to reelect President Trump and stop Kamala Harris from taking her radical gun confiscation agenda to the Oval Office," said Doug Hamlin.
The goal is to convince new gun owners, especially women and minorities, that their rights are under attack by the Biden administration and progressive politicians.
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