In the current 2024 election cycle, a record-breaking $10.5 billion has been spent on campaign ads across various levels of political races, marking an increase of $1 billion from 2020.
Pennsylvania has emerged as the focal point of ad spending this election cycle, with a staggering $1.2 billion spent—an unprecedented figure for a single state in U.S. election history.
The presidential race accounts for approximately $3 billion of the total expenditures, with seven states capturing the majority of that spending, underscoring the battleground nature of these areas.
Despite spending slightly less than in 2020, the $2.6 billion directed towards general election campaigns post-Super Tuesday signals a competitive and intense political landscape this cycle.
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