Kamala Harris' Vogue-ready campaign merchandise may be another big marketing win
Briefly

Christian Grose, a professor of political science and international relations at USC, noted, "Exciting merch certainly can drive donations. These collaborations will help with small-dollar donations and create favorable buzz around microtargeted groups who are fans of these designers."
Hal Hershfield, a professor at UCLA stated, "Collaborative collections from notable designers not only attract attention but also significantly enhance the potential for financial support from a diverse voter base looking for ways to contribute."
Read at Business Insider
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