Taylor Swift's endorsement of Vice President Kamala Harris signals a significant cultural influence, encouraging fans to align their voting with her values and beliefs.
According to marketing professor Marcus Collins, Swift's influence acts as a 'bat signal' for fans, indicating acceptable behaviors and identity definitions within their communities.
Collins points out the importance of social signaling in shaping political views, suggesting that Swift's endorsement may create cognitive dissonance for some conservative fans, urging reevaluation of their beliefs.
Megan Duncan notes that Swift targets first-time voters, providing education on registration processes while increasing political awareness among young people inspired by her endorsement.
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