An estimated 67.1 million people watched the presidential debate between Kamala Harris and Donald Trump, a significant rise that highlights the growing interest in election-centric discourse among viewers.
The Trump-Biden debate in June was viewed by 51.3 million, showing a clear increase in viewership for the Harris-Trump debate, particularly among younger audiences.
Polling data indicated that Harris was perceived to have won the debate, with 63% of CNN flash poll watchers agreeing she outperformed Trump.
Post-debate, Taylor Swift's endorsement of the Harris-Walz ticket led to a surge in traffic to the voter registration site, suggesting a mobilization effect among her followers.
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