The founders of Ben & Jerry's have created "Kamala's Coconut Jubilee," an ice cream flavor designed to celebrate the Democratic nominee as part of MoveOn's Scoop the Vote tour.
The coconut flavor choice honors Vice President Kamala Harris's connection to community. She recalls her mother's words, emphasizing that we're all part of our environment.
Ben & Jerry's innovative flavors often pay tribute to celebrities, but their cause-related ice creams, like this one, underline their commitment to making social impact through their brand.
The tour features ice cream trucks in battleground states, highlighting the effort to encourage voter participation while sharing a tasty treat associated with a strong political message.
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