"That was, I would argue, a way bigger deal, because that was peak woke and all of that, and the anti tech movement was at its zenith - and yet it didn't really generate any long-term effects because of activism."
"The strongest downside case you could make about this is that long term, it's going to lead to changes in platform design. It's possible because some of the involved prosecutors are pushing for this, and that this will ultimately lead to court ordered design changes."
Meta and YouTube were found liable for harming young users through addictive tactics in recent court rulings. The damages awarded are minimal compared to their revenue. Despite potential reputational damage and the possibility of similar lawsuits, advertisers have not indicated plans to reduce spending on these platforms. A holding company executive noted that past activism had little long-term effect on ad sales. Changes in platform design may occur due to the rulings, but overall implications for the media market are considered minor.
Read at Digiday
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