"A greeting card illustrator and publisher have removed a Christmas card from sale and "destroyed all stock with immediate effect" after the trans community criticised the use of a tired, transphobic 'joke'. The card, produced by Emotional Rescue in collaboration with Paper Salad, was spotted at the Berryden branch of Sainsbury's in Aberdeen by trans journalist Sophie Molly. Sharing an image of it on her Bluesky account, Molly wrote: "Transphobic Christmas card in my local Sainsbury's (Berryden). Please do better Sainsbury's.""
"The phrase "identifying as" is an anti-trans dogwhistle and has long been used as a derogatory way of describing trans people and invalidating their gender, whereby it suggests a person's gender being anything other than what fits neatly into the cis male/female binary is something people can 'choose'. It's use particularly arose from the transphobic internet meme "I sexually identify as an attack helicopter" which started as a copypasta in the 2010s and was, also infamously, the title of a controversial 2020 short story published in Clarkesworld Magazine."
A Christmas card sold at Sainsbury's featured a cartoon Grinch and the caption "This Christmas, I'm identifying as a Grinch," priced at £2.75 and produced by Emotional Rescue with Paper Salad. The card was spotted in the Berryden branch by trans journalist Sophie Molly, who posted its image and criticised it as transphobic. The phrase "identifying as" is described as an anti-trans dogwhistle that implies gender is a choice, with roots in the "I sexually identify as an attack helicopter" meme. GLAAD guidance advises avoiding "identifies as" when referring to trans people. The illustrator and publisher removed the card and destroyed all stock.
Read at PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
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