Benjamin Coy, 27, serves as communications marketing campaign manager at the National LGBTQ Task Force. He manages social media content, content strategy, brand development, and brand cohesion. His work bridges legacy organizing and digital culture, with a current focus on influencer marketing to reach trusted audiences and provide lenses into others' experiences. Influencer partnerships are used as coalition-building tools to find new audiences and build queer power. Coy embodies Black queer identity across spaces and emphasizes the necessity of intersectionality within movement work. Coy is based in Washington, D.C., and creates content outside his day job.
"I manage our social media content, content strategy with brand development, and brand cohesion," he says. "It's a fancy way of saying I do a little bit of everything."
"These influencers have a dedicated audience of folks that are trusting of their opinions and experiences," Coy says. "They're looking at them to have a lens into someone else's world. And that is honestly super powerful."
"I don't have to show up in a queer space and just be queer," he says. "I don't have to show up in the Black space and just be Black. I am me 24/7. ... The actuality of intersectionality is what I think is missing in a lot of these movement spaces."
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