Matt Armato and Beau Ciolino built the lifestyle brand Probably This after meeting in 2013 and founding the brand in 2014. The couple produced recipes, home-design, and couples content on Instagram and TikTok and accumulated a shared online presence over a decade. In mid-August they posted a video announcing their breakup, punctuated by a fist bump. Armato described the clip as something that belonged in his journal, while Ciolino emphasized lasting love and said they would change the relationship format to remain best friends. They proposed splitting custody of their social media going forward.
For years, New Orleans-based Matt Armato and Beau Ciolino shared lifestyle blogs and videos under the brand Probably This. They met in 2013 and established the brand in 2014, according to the Probably This website. The formerly married couple posted recipes, home design, and couples' content on their Instagram and TikTok accounts. Then, in mid-August, Armato and Ciolino shared a video across platforms announcing their split - complete with a fist bump.
He smiled in the video and said it was a privilege to be partners for 12 years and to share their lives online for a decade. "I think that there is so much love between us, and really loving someone knows when to change the format of the relationship, and we've decided to just be best friends," he continued, according to The Tab.
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