A Dove hair-care advert featuring a trans woman has drawn ire from right-wing groups, notably One Million Moms, which accused the brand of promoting a "sinful lifestyle". The six-second ad aimed to showcase the product's effectiveness but resulted in calls for a boycott. Critics misgendered the model and labeled the portrayal of transgender individuals as "dangerous." This response parallels previous controversies involving the brand, illustrating a broader conflict regarding inclusion and representation within media and advertising, especially from conservative groups against LGBTQ+ visibility.
Dove's advert featuring a trans model sparked backlash from right-wing groups, who accused the brand of promoting a 'sinful lifestyle' and called for a boycott.
One Million Moms condemned the ad as glamorizing transgender identity and termed the portrayal of trans women as 'extremely dangerous'.
The backlash included a social media campaign declaring Dove's inclusion of trans individuals as hostility towards women, garnering significant attention online.
This incident highlights ongoing tensions in American society regarding representation and the rights of transgender individuals, particularly in advertising.
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