"Cracker Barrel has quietly removed its website page dedicated to LGBTQ+ Pride and diversity, equity, and inclusion after facing backlash from conservatives over its proposed logo change. Cracker Barrel's Pride page now redirects to its " Culture and Belonging" page, removing information about the restaurant chain's LGBTQ+ Alliance and DEIB Team. The page was taken down around the time the company announced it would stick with its original logo instead of a planned rebrand."
"The restaurant chain, known for its Southern Americana aesthetic, announced the logo update as part of a $700 million rebrand meant to attract younger customers. The changes included removing the barrel and the man, known as Uncle Herschel, using only the company name. The changes were met with ire from conservative influencers such as Matt Walsh, Charlie Kirk, and Robby Starbuck, who called on their followers to boycott Cracker Barrel."
"Starbuck, a failed filmmaker turned failed congressional candidate who believes that pesticide turns children LGBTQ+ and that the COVID-19 vaccine caused Matthew Perry's death, took credit for the removal of Cracker Barrel's Pride page. He wrote on X, formerly Twitter, "It is now socially unacceptable to promote trans causes or DEI and it's unacceptable to use our money for Pride events.""
Cracker Barrel removed its website page dedicated to LGBTQ+ Pride and DEI and now redirects the link to a Culture and Belonging page, eliminating references to the chain's LGBTQ+ Alliance and DEIB Team. The page was taken down as the company abandoned a planned rebrand and kept its original logo. The proposed $700 million rebrand would have removed the barrel and the man figure, leaving only the company name. Conservative influencers launched a boycott that coincided with a 12 percent stock drop; shares later regained 7 percent after the reversal. Robby Starbuck claimed credit and has pressured other brands to end DEI programs.
Read at Advocate.com
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