"The company, which is trying to shed its long-time identity as a hookup app, is testing EDGE, a new premium tier. In recent years, the company has faced criticism from users for pushing expensive subscriptions at the cost of its free version. Critics say that basic functionality, such as chatting without popup ads and viewing "taps," is now a privileged experience."
"A Grindr spokesperson tells Queerty that EDGE test pricing "starts at $80 weekly and is subject to change as we learn over time." Grindr has already piloted EDGE in Australia and New Zealand, and is now moving into select U.S. cities. For years, Grindr CEO George Arison has talked up the company's efforts to build the world's first "AI Wingman." He sounds confident the push will revolutionize gay dating."
Grindr is piloting EDGE, a new AI-driven premium tier positioned far above existing plans and reported by some to cost as much as $349.99 per month. The company already charges up to $44.99 monthly for its Unlimited tier, and users have criticized the platform for pushing paid features while degrading free functionality, including ad-free chatting and viewing "taps." The EDGE pilot launched in Australia and New Zealand and is expanding to select U.S. cities. A spokesperson said EDGE test pricing "starts at $80 weekly" and the company promotes an "AI Wingman" to improve matches, drawing social media backlash.
Read at Queerty
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