Midcentury-modern's appeal is simple: It fits the SoCal lifestyle
Briefly

"It fits the California lifestyle," said Paul Kaplan, director of an eponymous real estate group in Palm Springs. "There's an endless demand from people who want something different than the Mediterranean tract home they're used to in Orange County or San Diego."
Home builders have taken note, though some have found that mimicry has its downside.
Read at Los Angeles Times
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