Former Buying Beverly Hills cast members Jon Grauman and Adam Rosenfeld have launched a new brokerage called Resident, alongside Lauren Grauman as CEO. The company focuses on prioritizing client experiences over mere property transactions, highlighting an ethos centered on individual clients. With initial inventory over $900 million and a team of 15 agents, the company seeks a strategic recruitment approach, avoiding the pitfalls of larger brokerages. They acknowledge industry challenges but view their entrepreneurial shift as necessary for growth and talent retention in a competitive market.
The ethos of the new company that we've created is one centered around the client and the client experience, much less about the properties that we sell.
From a business standpoint, the entrepreneurial move makes sense for talent retention as mega teams grow, according to Rosenfeld.
We're not looking for bodies; this isn't going to be a big-box brokerage. That's not what we're looking to create.
The agents that have decided to come work with you like partners in a sense, become like family and we have an obligation to them.
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