Harvest Realty has enjoyed a decade-long rally under its founding couple, and its pathway to growth now involves joining The Real Brokerage to enhance its tech capabilities.
Co-founder Christine Li emphasized the need for technology to boost efficiency in the brokerage. Though profitable currently, she believes tech is essential for future competition.
The unique compensation model offered by Real, which includes stock options as part of agent compensation, fosters a collaborative and growth-oriented environment among agents.
By joining Real's Private Label program, Harvest maintains its brand while benefiting from advanced technology, marketing support, and training resources to propel growth.
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