Century 21 CEO: Adding Latino agents is key to serving demand
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Century 21 CEO: Adding Latino agents is key to serving demand
"Miedler stated, 'We do a lot to help push recruiting around what the face of local communities looks like and that includes Latinos a lot of the time.' This reflects the commitment to diversity in the housing market."
"'If you look in the Northeast and even parts of the Midwest, where we have some of our best representation, it's still very much a seller's market,' Miedler noted, indicating regional disparities in housing conditions."
"'The balance might be from a national perspective, but I think it all comes down to that local zip code and community,' Miedler emphasized, highlighting the importance of local market conditions."
"'Everything we've tried to do from a government perspective is generally on the demand side. And we have the demand - the demand is there,' Miedler remarked, pointing out the need for supply-side solutions."
Century 21's Empowering Latinas program aims to provide scholarships and enhance recruitment to better represent local communities, particularly Latinos. The housing market is shifting, but conditions vary by location. In areas like the Northeast, it remains a seller's market, while places like Texas and Phoenix have more inventory. Miedler emphasizes the need for federal policy changes to address the housing supply shortage, highlighting the 21st Century ROAD to Housing Act as a significant step towards improving supply and tackling issues like investment firm ownership of rental properties.
Read at www.housingwire.com
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