Cole's French Dip restaurant, famous for claiming to have invented the French dip, announced an extension of service for 45 days due to community support after its initial closure announcement. Owner Cedd Moses noted increased customer turnout, reminiscent of pre-pandemic days, as diners flocked to say farewell. Sales have significantly increased, with the restaurant selling equal amounts of dips and drinks. Moses expressed gratitude for community backing and support from local organizations, as customers from throughout Southern California visit to savor the culinary staple.
"It's back to the old days temporarily, when we were packed all the time before the pandemic," Moses said Thursday.
"Diners and imbibers have been visiting from all across Southern California to say their goodbyes, for which we couldn't be more grateful," read a statement announcing the extension.
Moses declined to detail the terms with the landlord but said sales have jumped dramatically since the closure announcement.
"When places are closing, it's always such a celebration and a cast off," said Eddie Navarrette, the executive director of the Independent Hospitality Coalition.
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