With Laurel Supply, Los Angeles Enters Its Luxury Grocer Renaissance

"The team behind Los Angeles hot spots Laurel Hardware and Laurel Grill just opened Los Angeles's latest luxury grocer on the corner of Santa Monica Boulevard and Olive Drive in West Hollywood. After more than a year of construction, Laurel Supply quietly opened on May 8 without so much as a formal announcement or even a website. But among the Erewhon devotees (who may soon have a test of loyalty) and the Alo-clad West Hollywood crowd, word has spread quickly."

"From the outside, Laurel Supply resembles something between Nobu and an alien spaceship, all sharp edges with wood fins jutting out of the slanted roof as if ready to take off. Inside the light-filled, blonde-wood interior, manicured shelves of kombucha, Siete sauces, specialty mustard, and small-batch granola stretch in all directions. In one corner, stacks of carefully arranged produce glow under fluorescent lights; in another, beer, sake, and wine line pristine shelves."

"On the other side of the store, white jacket-clad workers flit around a supplement section; around the corner, a butcher presides over a glass case of meats, waiting to wrap up rib-eyes. A handful of refrigerated cases floating in the room hold containers of ruby-red strawberries, sparkling water, freshly squeezed orange juice, and prepared jars of soups such as red lentil and minestrone."

"The center of Laurel Supply's high-ceilinged space houses a coffee, smoothie, and juice bar with seating along the far side. Smoothies cost between $14 and $16 and include options such as the Heavenly So, a blend of almond milk, strawberries, banana, raspberries, collagen, and hyaluronic acid, and the Post Workout, which uses almond milk, banana, cacao powder, lion's mane, maca, and whey protein. Juices - which range from $12 to $14 - include the Foundation with apple, kale"

Laurel Supply opened on May 8 at Santa Monica Boulevard and Olive Drive in West Hollywood after more than a year of construction, with no formal announcement or website. The store features a sharp, modern exterior and a light-filled blonde-wood interior with manicured shelves stocked with kombucha, Siete sauces, specialty mustard, and small-batch granola. Produce is displayed under fluorescent lights, while beer, sake, and wine are arranged on pristine shelves. A freezer section offers protein-crust pizza, veggie burgers, Amy’s macaroni and cheese, ice cream, and other frozen items. A supplement area is staffed by white jacket-clad workers, and a butcher prepares meats. Refrigerated cases hold strawberries, sparkling water, freshly squeezed orange juice, and prepared soups. A coffee, smoothie, and juice bar sits in the center with seating, with smoothies priced around $14 to $16 and juices around $12 to $14.

Read at Eater LA