China's trendiest tea store opens first L.A. location (yes, there's a line for Cheese Grape Boom)

At its opening on North Rodeo Drive, Heytea drew the longest line, surpassing luxury stores. Known for cheese tea, it rapidly expanded globally to over 4,000 stores.

Heytea's VP believes the U.S. boba tea market will exceed China's, focusing on expansion in major West Coast cities and the Midwest. Embracing Asian pop culture is a key strategy.

Read at Los Angeles Times