"Our berries last longer, they're fresher, they're pesticide free, but most importantly, they contain two to three times more sweetness compared to your traditional berries," Koga said over the phone. "So unless you've traveled to Japan and had really high-quality strawberries, this is going to be nothing like what you usually find in the regular supermarkets (in America)."
Koga's team has been busy promoting the 'Koyo Berries' for Oishii's recent Chicagoland rollout. Oishii has been creeping into the American market slowly since 2018, starting with New York City, and arrived in Chicago on Oct. 2 at select local Whole Foods, where they'll be available year-round since the berries are always in season.
The vertical farm mimics the optimal growing environment of the Japanese Alps: soft rain, mild heat, warm light and buzzing bees. Koga said Oishii unveiled a new vertical farm space in June, and the company was able to achieve the right conditions by coupling technology and the precision of centuries-old Japanese farming techniques.
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