In 2023, the Los Angeles Dodgers' 10-year, $700 million contract with Shohei Ohtani raised questions about their financial strategy, particularly with $680 million of the deal deferred. While this approach has been criticized, the Dodgers are benefiting immensely from Ohtani's global brand, notably increasing their revenue from Japanese markets. This has seen a $70 million boost in sponsorships, while other MLB teams also profit from Ohtani's presence during road games. As the franchise value grows, this partnership holds promising implications for the future of both the team and Ohtani.
Every time he played an away game, if you look at any backstop, you see Japanese brands that are advertising with the Orioles, the Yankees or whoever he's playing.
So you'd see a slew of brands essentially following him around across the country that are paying dollars either directly to the teams or to Van Wagner, who's selling the backstop signage.
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