In 2023, Shohei Ohtani has become a marketing phenomenon in Tokyo, earning an estimated $100 million from endorsements without any salary from the Dodgers. He, alongside Juan Soto, is on track to become the first MLB player to earn over $100 million in a season. Soto's total earnings combine endorsement deals and a hefty salary, while Ohtani's endorsement revenue far surpasses any other player, with Bryce Harper ranking second at $10 million. Ohtani's unique contract enables substantial deferral of salary, contributing to his overall earnings this season.
In its annual list of highest-paid major leaguers, Sportico reported Ohtani and Juan Soto of the New York Mets are poised to be the first MLB players to make $100 million in a season.
According to the Sportico rankings, Bryce Harper of the Philadelphia Phillies ranks second to Ohtani - with an estimated $10 million in endorsements this season.
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