Fanatics revealed that the Tokyo Series raked in $40 million in sales from fan gear and trading cards, making it the best-selling event in its history. Merchandise sales encompassed various platforms, including e-commerce, wholesale, and physical retail locations across Tokyo. More than 200,000 fans participated, showcasing a significant interest in the event and related collectibles. The collaboration with Takashi Murakami and the exclusive Topps products further fueled excitement, culminating in numerous sold-out items and active fan engagement.
It's been really exciting to see... the culmination of hard work ... that Takashi put into this collection, which really celebrates these incredible Japanese athletes.
More than 200,000 fans shopped across the Fanatics-operated MLB stores in Tokyo throughout the past week ... cards quickly sold out at the Tokyo Dome.
Sales included Tokyo Series merchandise and trading cards across e-commerce and wholesale ... making it the best-selling special event in company history.
I got here at about 6:30 this morning, and the line was at least six blocks. It was so cool to see all of that.
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