"With more than 1,000 stores worldwide, the Japanese-based clothing brand will hold exclusive marketing and promotional opportunities as the Dodgers' main sponsor. The new deal will also include a new sign in center field."
"Since signing Japanese two-way star Shohei Ohtani, the team has partnered with several different Japanese companies, earning $70 million in sponsorship revenue in 2024 alone, according to Forbes."
"A slew of brands essentially following him around across the country that are paying dollars either directly to the team or to Van Wagner, who's selling the backstop signage."
Uniqlo, a Japanese clothing brand with over 1,000 stores worldwide, has obtained naming rights to the field at Dodger Stadium in a historic first for the 64-year-old venue. The stadium's official name remains unchanged, as the Dodgers prioritized preserving its identity since opening in 1962. The deal grants Uniqlo exclusive marketing opportunities as the team's main sponsor and includes a new center field sign. This partnership follows the Dodgers' signing of Japanese star Shohei Ohtani, which has attracted multiple Japanese corporate sponsors. The team generated $70 million in sponsorship revenue in 2024 alone, with Japanese brands contributing significantly to this total.
Read at Los Angeles Times
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