Starting April 11, YouTube will livestream Coachella through its main channel and a dedicated app. Viewers can engage with multiple formats, such as multi-view, vertical streams, and lifestyle streams. A notable addition is the 'Watch With' feature, previously exclusive to sports, allowing creators to react in real-time, enriching the viewing experience. This move showcases YouTube's ability to merge content, engagement, and shopping, enhancing its unique ecosystem for consumers and creators alike, as they can also purchase merchandise during the event.
Starting April 11, YouTube will host an official livestream for Coachella, available on both the Coachella YouTube channel and a new dedicated Coachella Livestream app.
Viewers will be able to watch the festival in several different ways, including multi-view and vertical live streams, lifestyle live streams, and Watch With, YouTube's new feature.
This highlights YouTube's unique ecosystem, where entertainment, creators, shopping, and more blend seamlessly.
The incorporation of Watch With is notable since it has mostly been limited to live sports, offering a new way to experience major events.
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