ESPN's Meg Aronowitz discusses the challenges and optimism for the NCAA women's basketball tournament following Caitlin Clark's impactful prior season. Despite a substantial increase in viewership for women's regular season games, the network anticipates difficulties in meeting last year's record-breaking title game ratings. Aronowitz emphasizes the need to manage expectations while acknowledging the emergence of new stars who could bring excitement and viewership to the tournament. The strategy focuses on storytelling and engagement throughout the tournament, aiming for at least 12 million viewers if conditions align properly.
You never want to be the guy that follows Nick Saban, right? Aronowitz said, laughing.
It's not beyond reason for it to get 12 (million) if we get the right teams, the right momentum, and the right storylines.
It is extremely healthy where women's college basketball is, but it would take a miracle for the women's title game to get 19 million viewers again.
We're going to tell the best stories we can, we're going to document the games, and we're going to put the best basketball coverage that we can possibly.
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