The 2025 women's NCAA championship game featured UConn defeating South Carolina, drawing 8.5 million viewers. Despite being the third-most viewed final in history, it reflected a notable decline from previous seasons' record numbers, particularly the 2024 championship, which hit 18.9 million views. The lower ratings present challenges for the sport's future as star players like Paige Bueckers transition to the WNBA, and others like JuJu Watkins face recovery from injuries. This situation prompts concerns about finding the next prominent figure to attract viewership in women’s basketball.
The 2025 women's NCAA championship game drew 8.5 million viewers, marking the third-most in history but a decline from the impressive previous years.
Even with star players and legendary coaches present, the 2025 championship failed to reach the viewership highs seen in 2024 and 2023.
The significant drop in ratings raises concerns about the future of women's basketball viewership amidst major player transitions in the sport.
Bueckers' transition to the WNBA and Watkins' injury signal potential challenges in identifying the next leading figure in women's college basketball.
#ncaa-womens-basketball #viewership #championship-ratings #stars-of-the-game #future-of-womens-sports
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