Playback.tv is a sports streaming startup that has garnered a $22 million investment led by Alexis Ohanian's firm. Modeled after Twitch but focused on live sports, it creates an interactive platform for fans to engage during games. The startup emphasizes connecting younger fans who seek a more interactive viewing experience compared to older generations. Its partnership with the NBA enables fans to watch games alongside popular streamers and former players, enhancing the communal feel of the sport.
"A hallmark of sports culture is that people like to get their takes off... the biggest dividing line between what a 24-year-old fan looks like versus a 48-year-old fan.
"Playback takes the model of Twitch and focuses it on live sports instead of video games, providing a platform for social interaction among fans."
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