Crown Royal's latest collaboration at RODEOHOUSTON® merges fashion, music, and philanthropy, celebrating Houston culture on Black Heritage Day. Partnering with hip-hop icon Bun B and PURPLE BRAND co-founder Luke Cosby, they launched a rodeo-inspired fashion collection. The capsule features a blend of Western and streetwear, with net proceeds supporting Soldiers' Angels' LA Wildfire Relief Fund for veterans. This endeavor strengthens their community ties, honoring Bun B's legacy and Houston's rodeo heritage through captivating designs and impactful charity.
Crown Royal's latest collaboration merges fashion, music, and philanthropy, showcasing a Rodeo-inspired collection with proceeds benefiting veterans through Soldiers' Angels.
The partnership with Bun B and PURPLE BRAND celebrates Houston's culture, blending classic Western and modern streetwear to reflect both heritage and hip-hop.
Each piece in the capsule collection is influenced by Bun B's onstage fashion, designed to resonate with the energy of rodeo and urban aesthetics.
Crown Royal's Saloon & Showroom event reintroduces its brand to Houston culture on Black Heritage Day, enhancing community connections through charity and creativity.
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