Confusing new LA Clippers logo is what happens when logos try to do too much
Briefly

from www.fastcompany.com2 months ago
The new Clippers logo turns the letter C into a compass with a naval ship inside, inspired by clipper ships when the team was in San Diego.
www.fastcompany.comhttps://www.fastcompany.com/91038350/la-clippers-confusing-new-logo-is-what-happens-when-logos-try-to-do-too-much
The Clippers mentioned that the ship symbolizes the team's direction and helps in preventing potential copyright claims from the Seattle Mariners.
www.fastcompany.comhttps://www.fastcompany.com/91038350/la-clippers-confusing-new-logo-is-what-happens-when-logos-try-to-do-too-much
Read at www.fastcompany.com
#logo-redesign #uniforms #intuit-dome #southern-california-history
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