Kenan Yildiz is at the heart of Juventus' marketing strategies this summer, featured prominently in promotional materials, showcasing his growing status at the club.
Juventus is preparing to extend Kenan Yildiz's contract through 2029 and promote him to the senior squad, highlighting his marketability and significance to the team.
Yildiz, set to inherit the iconic No. 10 jersey, symbolizes the club's shift towards younger talent, given he's still a teenager.
With Pogba's future uncertain, Juventus clearly sees Yildiz as the pivotal player to wear the No. 10 jersey moving forward, transitioning into a key role.
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