Juventus Football Club has announced a return to Jeep as a front-of-shirt sponsor while also bringing in Visit Detroit. The dual sponsorship deal, valued at â¬69 million, will run through 2028, allowing both brands' logos on the teamâs jerseys for domestic competitions, with Jeep as the exclusive sponsor for European tournaments. This partnership aims to elevate Juventus' global brand while promoting tourism in Detroit, aligning the club's marketing strategy with their new home kit debut on the upcoming weekend.
Juventus has announced a dual front-of-shirt sponsorship with Jeep and Visit Detroit, set to run through 2028, valued at â¬69 million.
The sponsorship deal designates Jeep as the main sponsor for European competitions while allowing both logos in domestic matches due to UEFA policies.
This strategic partnership aims to enhance Juventusâ brand visibility while also giving Visit Detroit a unique platform to promote tourism.
The announcement precedes the launch of Juventus' new home kit for the 2025-26 season, which will debut this weekend.
Collection
[
|
...
]