Each platform storing its own data creates an archipelago of data islands, hindering deep insights. Integrations and data mapping are key to consolidating data for better analysis.
Utilize built-in integrations of marketing tools like Salesforce or HubSpot, or leverage easy-to-use tools for data sharing without coding. Drawing a data map helps visualize and optimize data flow.
Identify duplicated capabilities across systems after creating a data map. Rationally utilize multiple systems if needed, ensuring data quality and relevance without unnecessary duplication.
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