The Five Areas of Impact - URL Media
Briefly

Audience trust and relationships: URL partner organizations build trust-based relationships with audience/community members. Audience members have increased knowledge about issues reported, including root causes and potential solutions. URL partner organization audience members feel like they know how to contribute to solutions and take actions to address problems identified in reporting.
Strengthened community networks: Networks - formal or informal - among URL member audiences use content to further their own work and build power. Institutional change: Content contributes to community-led institutions taking action and increasing their power, or institutions changing their positions, policies, and actions.
Read at URL Media
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