Seinfeld directed, co-wrote and stars in Unfrosted, a star-studded comedy about the invention of the Pop-Tart premiering May 3 on Netflix.
For Seinfeld, the Pop-Tart has an almost mythical quality. A movie about Oreos or Milk Duds or even Junior Mints wouldn't work, he says.
Unfrosted, though, returns Seinfeld to one of his abiding passions. Remember all those cereal boxes in his apartment on Seinfeld? The Pop-Tart is a particular fascination, though.
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