When David Risher took over as CEO of Lyft, the company was losing market share and struggling with morale. Risher cut staff, launched initiatives like Women+ Connect and a driver guarantee. His hands-on approach and focus on customer obsession have positively impacted Lyft's performance.
Risher aims to leverage Lyft's position as an underdog with a smaller market share, focusing on being customer obsessed in the rideshare marketplace. By concentrating solely on ridesharing, he believes Lyft can excel without diversifying into multiple areas like food delivery or rentals.
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