GSM stands for grams per square meter, which is key for determining a towel's quality, softness, and overall heft, similar to thread count in sheets.
Annalora Vanderbeek emphasizes the importance of checking the GSM when buying towels online to ensure a plush and cozy experience, similar to luxury hotel towels.
Many towel brands promise 'plushness' but fall short, making it crucial for shoppers to understand GSM to avoid disappointment upon delivery.
With the right knowledge about towel density, including GSM, shoppers can make more informed decisions and find truly plush towels online.
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