EastEnders to air 'first-of-its-kind twist' during live 40th anniversary episode
Briefly

In a first for EastEnders, the anniversary week in Walford will have an added twist to include an interactive element where the viewers will be able to choose their desired outcome of a love story. This innovative approach not only engages longtime fans but invites a fresh perspective, making the 40th-anniversary special truly unique. The outcome will play out during the live episode as the cast and crew will adapt scenes to reflect whichever result is voted for by the public, showcasing the show's evolution toward interactivity.
Chris Clenshaw, executive producer, highlighted the significance of the 40th anniversary by stating, "This anniversary is a milestone event for EastEnders, and we have been planning this week for a long time to ensure that it's a week full of drama and surprises." This commitment to delivering an unforgettable experience echoes the show’s longstanding relationship with its audience, with familiarity in storylines and beloved characters returning, paving the path to celebrating its rich history.
Read at www.newsshopper.co.uk
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