The Airwrap i.d. integrates technology into hairstyling, allowing users to personalize curling techniques through an app, recognizing that styling requires skill and understanding of hair types.
New attachments include a conical barrel for defined curls, a wave and curl diffuser for enhanced patterns, and a blade concentrator for a smoother finish, catering to diverse hair needs.
Dyson's introduction of the Airwrap i.d. emphasizes the demand for a more personal approach to styling, acknowledging past criticism about effectiveness for various hair types.
With its first connected beauty device, the Airwrap i.d. aims to transform the user experience by leveraging technology and adaptability in hair styling to meet individual preferences.
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