X sues to protect Twitter brand Musk has been trying to kill
Briefly

X sues to protect Twitter brand Musk has been trying to kill
""Each day, more than four million users access the X platform through the TWITTER.com domain; users around the world continue to refer to the platform as TWITTER and posts as TWEETS; consumer- and client-facing webpages continue to use each of the TWITTER Marks; third-party licensees continue to display the TWITTER logo as the social media favicon on their business websites.""
""A week ago, Operation Bluebird announced that "after 12 months of quiet work," it had filed to claim the Twitter trademark. Having acquired Twitter in 2022, billionaire Musk ditched the branding in favor of X a year later. Gone was the bird logo and the name of the company he splurged $44 billion for.""
""Considering the effort Musk and his minions have put into burying Twitter, the acknowledgement that millions of users still reject Musk's preferred X is telling. X could have gone down the route of simply contesting the trademark claim. Instead, it has gone on the offensive against Operation Bluebird and filed suit.""
X filed a lawsuit to block Operation Bluebird's attempt to claim the Twitter trademark and to seek damages. Operation Bluebird had filed to register the trademark after 12 months of work. Musk acquired Twitter in 2022 and rebranded it to X in 2023, removing the bird logo and the Twitter name. X's complaint asserts that Twitter "never left" and remains exclusively owned by X Corp. The complaint cites more than four million daily accesses via the TWITTER.com domain, continued use of TWITTER marks by webpages and licensees, and ongoing references to the platform as Twitter and posts as tweets. The suit requests that the USPTO deny and invalidate Bluebird's application.
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