Upcycling provides a stylish alternative for fans seeking unique game-day apparel, navigating the limited offerings from the NFL team by transforming jerseys into fashionable pieces.
Kristin Juszczyk identified a market need for stylish, team-identifiable garments, creating designs that are more flattering and appealing for fans beyond traditional jerseys.
The challenge of upcycling lies in unauthorized trademark use, which can result in customer confusion and potential lawsuits for trademark dilution or counterfeiting.
During a recent playoff game, Taylor Swift and Brittney Mahomes showcased upcycled NFL apparel, highlighting the intersection of celebrity culture and sustainable fashion in sports.
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