"US grocery store Trader Joe's has revived a legal battle against its own employee union over similar merchandise designs. While the case was dismissed in early 2024, a new ruling has granted the store's appeal for a retrial to settle the trademarked logo design battle. Last year's dismissal saw the store accused by Judge Hernán Vera of attempting to "weaponize the legal system", with the company ordered to pay $112,622.12 in legal fees."
"The legal dispute centres around merchandise sold by Trader Joe's United, including t-shirts, badges and a tote bag bearing the collective's logo. Featuring a fist holding a box cutter framed by red typography reading "Trader Joe's United", the design is allegedly "likely to cause consumer confusion," according to the court filing, due to its similarity to the Trader Joe's wordmark."
Trader Joe's revived a trademark dispute against its employee union over similar merchandise designs, securing a ruling that allows a retrial. A previous dismissal in early 2024 included a judge's accusation that the company attempted to "weaponize the legal system" and an order for the company to pay $112,622.12 in legal fees. The contested merchandise includes t-shirts, badges and a tote bag bearing a fist holding a box cutter and red Trader Joe's United typography. The company contends the logo is likely to cause consumer confusion with the Trader Joe's wordmark. Judge Gabriel Sanchez said consumer interpretation of the image is a factual question that cannot be resolved at the pleading stage.
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