"In the lawsuit, filed on October 13 in the District Court of Ohio, Smucker's claims "Trader Joe's Company has launched an obvious copycat." The suit says that Smucker's is not taking issue with the sale of frozen crustless sandwiches, but instead takes issue with the round crustless, crimped edges of the Trader Joe's design, which it asserts are "an obvious attempt to trade off of the fame and recognition of the Uncrustables Design Marks.""
"The suit claims that Uncrustable's "pie-like shape with distinct peripheral undulated crimping" has been a defining feature of the brand since 1996, and that the specific design is covered by a trademark held by the company. It also claims that the specific look of Uncrustables is heavily featured in advertising by the brand, and thus "[signifies] to members of the consuming public products that come from Smucker.""
Trader Joe's introduced crustless peanut butter and jam sandwiches that prompted comparisons to Uncrustables. The J.M. Smucker Company filed a lawsuit on October 13 in the District Court of Ohio, alleging trademark infringement. Smucker's asserts that the round, pie-like shape and peripheral undulated crimping of Trader Joe's product copy Uncrustables Design Marks registered since 1996. Smucker's emphasizes that the specific look is prominent in Uncrustables advertising and identifies the product source. Smucker's also alleges that Trader Joe's packaging, including a box image with a bite taken out, deliberately mimics Uncrustables branding.
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